name: seo-viability description: > Pre-flight niche viability and brand DNA discovery. Crawls SERPs to check authority barriers and content saturation, calculates a Go/No-Go Viability Score, and proposes an optimized Brand DNA & USP blueprint before onboarding. Use for "viability", "check niche", "domain feasibility", "preflight seo", "niche competition", "phân tích khả thi", "đánh giá thị trường". Related: seo-information-gain (raw competitor gaps), seo-plan (industry templates) triggers: "viability, check niche, domain feasibility, preflight seo, niche competition, phân tích khả thi, đánh giá thị trường, độ cạnh tranh" last_updated: "2026-07-15"
Pre-Flight SEO Viability & DNA Discovery
This skill evaluates the viability of an SEO project before initializing the domain project. By analyzing competitor strength and content saturation on the search engine results page (SERP), it calculates a feasibility score and auto-generates a strategic USP and brand DNA proposal.
📊 Evaluation Metrics
1. Competitor Authority Gap (35%)
Checks the barrier to entry based on competitor domain ratings (DR), domain age, and organic presence.
- High Barrier: Avg DR > 70. Requires heavy link building or strict sub-niche pivoting.
- Medium Barrier: Avg DR 40-70. Competing is viable with high-quality targeted content.
- Low Barrier: Avg DR < 40. Easy entry.
2. Information Gain Saturation (35%)
Checks how saturated the SERP is with generic, repetitive, or AI-generated information.
- High Saturation: Most competitors cover the exact same talking points.
- Low Saturation: Competitors lack first-party data, case studies, or expert insights. High opportunity for Information Gain.
3. Topic Breadth & Crawl Gap (30%)
Identifies if the SERP is dominated by massive general authority sites (like Wikipedia or News Portals) vs niche-specific sites.
📈 Viability Score (0-100)
| Score Range | Viability Tier | Recommendation |
|---|---|---|
| 70 - 100 | 🟢 HIGH (GO) | Low barrier, high gap. Proceed immediately. |
| 40 - 69 | 🟡 MEDIUM (PIVOT) | Moderate competition. Proceed only if focusing on a specific sub-niche or utilizing a strong, data-backed USP. |
| 0 - 39 | 🔴 LOW (NO-GO) | Saturated market with high authority barriers. Change seed topic or seek alternative channels. |
🧬 Proposed DNA Blueprint Schema
The viability analyzer produces a proposed Brand DNA schema saving to .seo/data/proposed_dna.json:
recommended_usp: Strategic branding message to stand out.recommended_industry: Best-fit business type preset (saas,ecommerce, etc.).recommended_competitors: Filtered list of true competitors to track.recommended_primary_anchor: Optimized keyword anchor.information_gain_brief: Action steps outlining what unique evidence (data, quotes) the user must prepare.