description: "Off-page campaigns sub-workflow: Guest Post, Digital PR, UGC community, backlink gap attack, brand mention scan, PR tracker (Steps 3-7)" version: "3.0"

/seo-offpage-campaigns

Chained from /seo-offpage. Covers Phase B execution (Steps 3-7).

Sub-Agent Coordination

• Primary Executor: @[offpage-director] (manages digital PR outreach campaigns and link budgets)
• Co-owner: @[digital-pr-outreach] (pitches journalists and handles guest post outreach)

Step 3: Phase-specific execution

Based on --phase flag or maturity auto-detect:

Trust Phase (Starter 0-12m)

• Social Entity care protocol: verify NAP consistency
• Create/verify Web 2.0 profiles (LinkedIn, Crunchbase, G2)
• Book initial PR placements (HARO/Qwoted/Connectively)
• Anchor distribution: 80% branded, 20% informational
• ❌ NO Guest Posts yet. ❌ NO exact-match anchors.

Push Phase (Growing 1y+)

• Guest Post campaign: DR > domain's DR, real organic traffic, niche relevance
• Anchor strategy: 40% branded, 30% informational, 20% partial, 10% exact
• Niche GP prioritization from topical authority map
• Link velocity cap check

Gap Phase (Any maturity)

python .agents/scripts/run_plugin_script.py seo-backlink backlink_gap_strategy.py <domain> \
  --competitors <comp1>,<comp2> --market <vn|global> --json

• 4D gap analysis: Semantic × Intent × Format × Value
• Weak Ranking Filter: positions 8-20 with competitor advantage
• Smart Outreach list with personalized pitch angles

Refresh Phase (Quarterly)

• Flag pages with dateModified > 90 days
• Update content, refresh stats, schema dateModified
• Submit URLs → GSC + Bing for re-crawl
• Smart Re-outreach: notify sources of updated content

Step 4: UGC Community Execution

python .agents/scripts/run_plugin_script.py seo-backlink community_scout.py <domain> \
  --industry "<keywords>" --market vn --json \
  --output "{PROJECT_DIR}/data/ugc-communities-{date}.json"

YouTube Transcript SEO: auto-captions → correct brand names, add timestamps, VideoObject schema.

Step 5: Backlink gap analysis (always)

python .agents/scripts/run_plugin_script.py seo-backlink backlink_gap_strategy.py <domain> \
  --competitors <comp1>,<comp2> --market <vn|global> --json

Skip if already run in Step 3 (Gap phase).

Step 6: Unlinked brand mention scan (always)

python .agents/scripts/run_plugin_script.py seo-backlink brand_mention_scanner.py <domain> \
  --brand "<brand_name>" --variants "<alias1>,<alias2>" \
  --industry "<keyword1>,<keyword2>" \
  --project-dir "{PROJECT_DIR}" --max-results 50 --json

• Uses ddgs library — no API keys needed
• Feed results into PR Outreach Tracker (Step 7)

Step 7: Update PR Outreach Tracker

python .agents/scripts/run_plugin_script.py seo-offpage-planner pr_outreach_tracker.py update <domain> \
  --status <pending|sent|placed|rejected> --json

• Import unlinked mentions from Step 6 as new targets
• Log outreach attempts, response rates, placement URLs